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first of the month · 15 min

Subscription Box Ritual

Monthly churn — subscribers who cancelled this month as a share of those you started it with.

$24one-time · VAT included · no subscription
Free files
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Download page opens right after payment + links by e-mail. No account.
Excel 2016+ / Microsoft 365 · Google Sheets (upload to Drive)
Light + Dark · USD GBP EUR AUD CAD INR · PLN pricing — every edition in one download
Free updates forever · 14-day refund
Part of the Complete Collection — 119 workbooks, every edition, future releases, $99.
The first of the month page

What the file tells you every month

Growth is only what survives churn. This sheet turns your subscriber list into the one number a box business lives on, checks whether a box pays for itself after goods, packaging and shipping, and tells you whether the next marketing dollar will ever come back.

01 · verdictRetention — churn vs target, early cancels, the top reason
02 · verdictUnit economics — contribution per box, lifetime value, plans below margin
03 · verdictGrowth — net new, CAC, payback in months
Sheets in the workbook
Monthly · the ritual page
Plans · price, box cost, fees — contribution per box and a verdict
Subscribers · one line each: started, plan, cancelled on, reason
Months · marketing spend; new, cancelled, churn and CAC beside it
How it works
1Set churn and margin targets, fees, CAC payback, fixed costs — ten minutes, once
2Add subscribers as they join and cancels as they leave — five cells each
3Open on the first of the month — churn, three verdicts, three tasks — fifteen minutes
Who it is for

Subscription-box founders and small DTC brands with a recurring plan.

Dark edition included
Subscription Box Ritual — dark edition
Do I need Excel?

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to hello@tintedcells.com.