Break-even ROAS & Ad Budget Planner

Profit after ads · last 4 weeks — revenue × each product's contribution margin − spend, every campaign — what advertising added to the bank.

$39one-time · VAT included · no subscription

Free files

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✓Download page opens right after payment + links by e-mail. No account.

✓Excel 2016+ / Microsoft 365 · Google Sheets (upload to Drive)

✓Light + Dark · USD GBP EUR AUD CAD INR · PLN pricing — every edition in one download

✓Free updates forever · 14-day refund

Part of Operator Toolkit (10 files, $89) — and of the Complete Collection (119 files, $99).

The Monday page

What the file tells you every week

ROAS is not profit. Every product has a ROAS below which each sale loses money — this sheet finds it, judges every campaign against it each Monday, and plans next month's budget by what actually made money, not what had the best-looking number.

01 · verdictBurn — campaigns below break-even ROAS, spend wasted, the worst one

02 · verdictScale — campaigns above target ROAS and where the next dollar goes

03 · verdictPace — this month's spend vs plan, projected close

Sheets in the workbook

✓Monday · the ritual page

✓Products · break-even ROAS, target ROAS, max CPA per product

✓Campaigns · paste weekly — SCALE / HOLD / CUT per row

✓Budget · 12 months plan vs actual, next month by platform

How it works

1Enter your products — price, COGS, shipping, fees — break-even and target ROAS appear per product

2Paste last week's campaigns — spend, revenue, orders — every row gets SCALE / HOLD / CUT

3Open Monday — profit after ads, three verdicts, three tasks — fifteen minutes

Who it is for

Store owners and freelance media buyers running Google, Meta or TikTok ads for products with real COGS.

Dark edition included

Break-even ROAS & Ad Budget Planner — dark edition

Do I need Excel?

Excel 2016+ or Microsoft 365. Or upload the .xlsx to Google Drive — it opens in Sheets with formulas and charts intact.

Can I pay with BLIK?

Yes — BLIK, Przelewy24, any card, Apple Pay, Google Pay and PayPal. Prices in PLN, EUR, USD or GBP; the currency switch is at the top.

Invoice for my company?

Tick “I’m purchasing as a business” at checkout and enter your NIP / VAT ID. The invoice arrives with the download e-mail.

What if it isn’t for me?

14-day refund, no questions. One e-mail to hello@tintedcells.com.

Pairs well with

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